Drawing on the richness of culture and artistry in Malay traditional wear, INNAI RED Opulence Raya Luxe 2025 draws its inspiration from heritage and luxury craftsmanship, with contemporary detailing that elevate the pieces into modern fineries. 

Embark in a journey of sophistication with our dreamy Raya Luxe 2024 Collection.

Each bespoke piece is meticulously crafted with unwavering precision and adorned with intricate details, inviting you to immerse yourself in the heart of the Raya hosting spirit and beyond. 

This Hari Raya, INNAI RED looks into the sense of calm and tranquility in presenting a collection that is elegantly ethereal and of composed sophistication.

Nature at was the biggest reference in adapting the peaceful theme also seen in the campaign. Aptly named, SERENE RAYA, the collection marries traditional silhouettes with contemporary aesthetics for an enjoyable Hari Raya. 

Two words, regal and opulence defines the collection outlook of INNAI RED Majestic Raya Luxe 2022. This Raya, we were graced into The Majestic Malacca, a charming hotel rich with tapestry of multicultural influences that's reflected in its heritage architecture. 

This INNAI RED Raya collection is dominated with rich premium fabrics accentuated with sophisticated detailing in creating looks that pairs perfectly against The Majestic Malacca.

Reawaken Raya in high style. INNAI RED puts a spotlight on nostalgic Persian carpets of rich florals and details with thoughtfully crafted designs that screams luxury.

Our collection of femininity that's mystical as it is beautiful are set against opulent tapestries in rich colours and transportive prints.

The beauty of Spring formed the initial inspiration of INNAI RED’s Hari Raya collection for 2020. The collection ushers spring mood with a fresh crop of invigorating mood lifting laces with modern silhouette. 

This year, recently married and well-known actress, Zahirah MacWilson showcased the collection with beautiful balance of youth, elegance and sophistication, bringing her own personality into the pretty-perfect pictures.

The beauty of the Peranakan glamour, formed the initial inspiration of INNAI RED’s Hari Raya collection for 2019. The concept for the collection is fuelled by nostalgia; by almost-forgotten times in Penang, back when ladies would dress up in classic kurungs amidst iconic Peranakan shophouses. 

Two well-known personalities, songbird Azira Shafinaz from DeFam and social media influencer Fyza Kadir showcased the collection with beautiful balance of youth, elegance and sophistication.

Social activist Deborah Henry, actress Diana Danielle, and TV personality Sarah Lian showcased the collection with a beautiful balance of elegance and sophistication, each bringing their own personality into the pretty-perfect pictures.

The beauty of Malay style ingenuity can be highlighted by anyone and everyone. Because we truly are one, hence One Raya.

This Hari Raya we peeked into the luxuriously appointed homes of elegant ladies who play the perfect host during the festive season. Dressing up is not limited to outings but also when entertaining guests.

INNAI RED 2017 presents Fasha Sandha to front our campaign. As a single mother of two with a new direction in life and a fresh new look, Fasha embodies the spirit of the ideal modern woman – strength and courage with a beautiful dose of femininity and grace.

This Hari Raya, move to a new beat with INNAI RED’s collection for 2016; Inspired by the Nouveau movement of modernising design, seeking to escape the eclectic historical styles that had previously been popular.

2016 marked the fifth anniversary of INNAI RED. To celebrate this milestone, the Hari Raya campaign showcases two of the hottest names in the entertainment industry; songstress Marsha Milan and actress Fouziah Gous.

Beautiful tinted watercolour florals form the basis of INNAI RED’s Raya collection for 2015. Aptly named Floraya, the collection is dominated by sweet pastel watercoloured florals accentuated with sophisticated detailing that stays true to the label’s design philosophy.

The INNAI RED women is of subtle grace and elegance, hence Juliana Evans is chosen as the face for INNAI RED’s Raya campaign this year.

Beautiful hues of spring inspired by the beauty of Japanese cherry blossoms form the basis of INNAI RED’s Raya collection for 2014. The collection is dominated by beautiful colours accentuated with sophisticated detailing that stays true to the label’s design philosophy.

This year, Nur Fazura is chosen as the face for INNAI RED’s Raya campaign.

INNAI RED Raya 2013 collection is made in a variety of colours truly making it an exclusive piece and sold exclusively at the INNAI RED boutique. 

INNAI RED Raya 2012 featuring Nora Danish collection is made in a variety of colours truly making it an exclusive piece and sold exclusively at the INNAI RED boutique.