This Hari Raya, INNAI RED presents 'Golden Hour'. The period of the day just before the sun sets or after it rises is said to be the most beautiful times of the day and has captured the hearts and minds of many artists and romantics throughout time.

The 'Golden Hour' collection meets at the intersection of romance and modern sophistication, creating pulled-together ensembles to make its wearer
glow this Eid. 

Capture Cosmopolitan Raya modern spirit with a subtle sense of drama and a touch of nostalgia. This collection is envisioned through the lens of heightened reminiscence, tapping into a cultural undercurrent craving nostalgia with a modern mood.

As we reminisce on the glamour years and drawing inspiration from timeless elegant styles. Featuring optical floral prints, brushstroke prints, and embroideries for a uniquely feminine and bold style.

This Hari Raya, INNAI RED looked back into the glamorous era of Studio Jalan Ampas and its heroines Saloma, Mariani and Normadiah giving iconic ensembles a romanticised modern take. CHINTA RAYA invites women to explore a fresh, modern style of traditional dressing yet looking festive and elegant.

Attention was paid to ensure that the collection offers comfort, versatility and mileage giving many opportunities for wear and personal styling.

Our love for Gula Melaka, pandan and coconut milk and all things sweet had us chasing down dangerously addictive Malay and Nyonya kuihs to come out with the names for the collection pieces. Introducing Raya RTW 2021 - Gula Melaka!

This raya season, alight in our take of modern Peranakan that is guaranteed to add a festive touch for Raya celebration or stay-at-home entertaining alike. Inspired by all the things that bring joy dressing beautifully at home.

Carefully curated capsule for you to covet. This collection provides women with effortless and functional kurung silhouettes with flawless fit rendered in floral organza fabrics, silky satins and chiffon. '80's inspired details from voluminous sleeves, strong shoulders are  softened with INNAI RED's signature (and impeccable) drapes and folds.

Addition to the Raya edit is 'Eid-Light' that features seven new styles to the collection. Designed during MCO lockdown, these styles proof that you don't have to sacrifice comfort to dress up.