INNAI RED’s 2025 Chinese New Year Collection signifies new opportunities and flourishing growth for an abundant new year. Themed Bloom or Sheng Kai, that means "blooming into a full flower" in Mandarin, the seasonal collection embodies the beautiful metamorphosis of a person, and new possibilities into the future. 

This campaign also marks INNAI RED's inaugural feature with a local calligrapher Fong Sheeney as she performs her way through writing, a juxtaposition of traditional art and modern expression.

INNAI RED’s Willow 2024 Chinese New Year, is a collection of feminine, elegant, nostalgic oriental elements with fine modern tailoring. INNAI RED's iconic styles, elements and silhouettes are reintroduced and reinterpreted through refreshing designs with strong modern sensibilities. 

Painterly scenes of floral and foliage, as well as a modern lattice pattern inspired by Chinoiserie makes this collection extra special. The collection consists of eighteen designs of modern cheongsams and qipaos.

INNAI RED’s collection for Chinese New Year 2023 brings back chinese heritage with a modern twist. INNAI RED’s iconic styles, elements and silhouettes are reintroduced and reinterpreted through refreshing designs with strong modern sensibilities.

In line with the celebrating mood, vibrant colours and floral patterns dominate the looks that are easily brought to life by traditionalist and fashionista.

The word Rú Yì itself comes from two characters, Rú and Yì, together it literally means"as one wishes" or "everything goes well". Carry the Rú Yì spirit with you wherever you go,and may your endeavours bring good fortune and go exactly "as wished!". Now, let's start the New Year on a style high.

INNAI RED's Chinese New Year 2022 collection, Rú Yì brings back Chinese heritage with a modern twist. INNAI RED's iconic styles, elementsand silhouettes are reintroduced and reinterpreted through refreshing designs with strong modern sensibilities.

This Chinese New Year INNAI RED reflects on the vibrant beauty and bustling energy of Kuala Lumpur's Chinatown. One of the city's most authentic destinations, it is home to unique merchants and residents that are aesthetically exciting and bold, abstractly manifested in the collection.

INNAI RED's Chinatown collection is a symphony of traditional chinoiserie motifs and rich ornamental fabrics set against this season's vivid colour palette.

INNAI RED’s collection for Chinese New Year 2020 brings back chinese heritage with a modern outlook. INNAI RED’s iconic styles, elements and silhouettes are reintroduced and reinterpreted through refreshing designs with strong modern sensibilities.

Painterly scenes of florals and foliage, as well as a modern lattice pattern inspired by bamboos makes this collection extra special. The collection consists of fifteen designs of modern cheongsams and qipaos.

INNAI RED for Chinese New Year 2019 is eight pieces per design made in a variety of colours truly making it an exclusive piece and is sold exclusively at the INNAI RED boutique.

The collection consists of fourteen designs of modern cheongsams and qipaos, interpreted through the house approach of INNAI RED. The brand’s signature ruffles, beadworks, peekaboo sheer organza and peplum details makes its presence in the collection, done masterfully to respect the traditional silhouette whilst showcasing modern relevance.

INNAI RED’s debut collection for Chinese New Year looks back to the time of beautiful ladies dressed in sophisticated traditional outfits in old Penang.

With their dainty handbags in tow they go about their business rushing through the colonial streets of the city infused with Peranakan aesthetics and influences. The marriage of East and West, of strong cuts and patterns intertwined with the delicateness of details and adornments set the tone for the collection.