INNAI RED’s debut collection for Chinese New Year looks back to the time of beautiful ladies dressed in sophisticated traditional outfits in old Penang. With their dainty handbags in tow they go about their business rushing through the colonial streets of the city infused with Peranakan aesthetics and influences. The marriage of East and West, of strong cuts and patterns intertwined with the delicateness of details and adornments set the tone for the collection.

The collection consists of ten designs of modern cheongsams and qipaos, interpreted through the house approach of INNAI RED. The brand’s signature ruffles, beadworks, peekaboo sheer organza and peplum details makes its presence in the collection, done masterfully to respect the traditional silhouette whilst showcasing modern relevance. Different pieces are designed in variety of lengths in sleeves and hemlines again to offer style and practical versatility. Each piece is uniquely completed with handmade Chinese buttons for the full ode to tradition but in a glamorous way.

Fabrics used are selected to compliment the designs in a luxurious way. Jacquards, taffeta, charmeuse silk, organza, cord and guipure laces used for full looks or details to the pieces, creating re-energised festive costumes. Printed fabrics and oversized laces that adorn selected pieces gives a current feel to an otherwise typical look of its classic predecessors.

Colours offered in the collection varies ranging from pastels to bold hues; from fiery red to the calm elegance of desert sand. The variety of colours allows it’s wearer to not only compliment her personal look and style but also to satisfy the needs of colour coordinated theme as they plan the looks for the family.

INNAI RED for Chinese New Year 2018 is eight pieces per design made in a variety of colours truly making it an exclusive piece and is sold exclusively at the INNAI RED boutique.