CHINESE NEW YEAR '21 - CHINATOWN

This Chinese New Year INNAI RED reflects on the vibrant beauty and bustling energy of Kuala Lumpur's Chinatown. One of the city's most authentic destinations, it is home to unique merchants and residents that are aesthetically exciting and bold, abstractly manifested in the collection. The festive campaign paid homage to its inspiration with shots taken around Chinatown, subliminally saluting its inhabitants and their surroundings.

INNAI RED's Chinese New Year '21 - Chinatown collections consist of feminine, elegant, nostalgic oriental elements with fine modern tailoring. It's a symphony of traditional chinoiserie motifs and rich ornamental fabrics set against this season's vivid colour palette.

Recent times has seen us readjusting our celebrations behaviour; home-based get-togethers with intimate groups are the growing norm. Regardless, the festive spirits are kept alive with our traditions and appearances. This insight was incorporated when designing the collection resulting in pieces that are practical and stylish.