INNAI RED’s 2025 Chinese New Year Collection signifies new opportunities and flourishing growth for an abundant new year. Themed Bloom or Sheng Kai, that means "blooming into a full flower" in Mandarin, the seasonal collection embodies the beautiful metamorphosis of a person, and new possibilities into the future. 

This campaign also marks INNAI RED's inaugural feature with a local calligrapher Fong Sheeney as she performs her way through writing, a juxtaposition of traditional art and modern expression. By incorporating Chinese calligraphy into modern designs, Sheeney stands for maintaining traditional roots while helping bridge the gap between past and present audience so tradition has a space to thrive. 

INNAI RED's BLOOM 2025 Chinese New Year collection is made in a variety of colours truly making it an exclusive piece and is sold exclusively at the INNAI RED boutique. For any assistance, please contact any of our team members, and we'll be happy to assist.