The beauty of the Peranakan glamour, formed the initial inspiration of INNAI RED’s Hari Raya collection for 2019. The concept for the collection is fuelled by nostalgia; by almost-forgotten times in Penang, back when ladies would dress up in classic kurungs amidst iconic Peranakan shophouses. 

The harmonious existence of opposites is reflected in a fashionable collection of new meets old of the collection’s pieces, bringing a sense of modernity into traditional cuts and silhouettes. Making old, now.

Two well-known personalities, songbird Azira Shafinaz from DeFam and social media influencer Fyza Kadir showcased the collection with beautiful balance of youth, elegance and sophistication, each bringing their own personality into the pretty-perfect pictures. 

For Raya 2019, INNAI RED’s founder, Izrin Ismail delved into the beautiful world of Malay dressing of different states in shortlisting looks to be given a luxurious makeover. The kebaya, kebarung, kurung labuh and kurung Kedah are updated with INNAI RED’s design DNA – modern with clean lines, feminine folds and scalloped-hems. The shorter skirt hems of Kebaya and Kebarung is a clear favourite for those wanting to flaunt their mint footwear.

Mordernity of the designs does not only transpire through cuts and fabrics but also the carefully curated embellishments for each piece. The traditional kerongsang is replaced with rhinestone beadworks sewn to form a brooch-liked shape for a fresh aesthetic.

A myriad of colours is used for the collection, offering options for varying personal styles. From strong hues to pastels, shiny metallics and abstract painterly prints. Lavish fabrics are used appropriately to celebrate the Raya season, meticulously edited to ensure that the look achieves total perfection in all its details. Luxe Italian brocades, tafetta, jacquard, shantung silk, charmeuse and organza are gathered and toiled to create sophisticated creations.

INNAI RED Raya 2019 collection is made in a variety of colours truly making it an exclusive piece and sold exclusively at the INNAI RED boutique.