APR 14, 2020. Kuala Lumpur
The beauty of Spring formed the initial inspiration of INNAI RED’s Hari Raya collection for 2020. The collection ushers spring mood with a fresh crop of invigorating mood lifting laces with modern silhouette.
This year, recently married and well-known actress, Zahirah MacWilson showcased the collection with beautiful balance of youth, elegance and sophistication, bringing her own personality into the pretty-perfect pictures.
Izrin Ismail, the brain behind the INNAI RED label – provides women with effortless and functional Raya cut with flawless fit. Rendered in organza like fabrics and silky satins, ‘80s inspired details from voluminous sleeves and puff shoulders are softened with drapes. Prints and embellishments are injected with a youthful touch.
Malay dressing is given a luxurious makeover. The kebaya, kebarung, kurung labuh and kurung Kedah are updated with INNAI RED’s design DNA – explores the soft balance acheved between intricate linear laces and delicate streamlined construction and feminine folds.
The shorter skirt hems of Kebaya and Kebarung is a clear favourite for those wanting to flaunt heir mint footwear. Mordernity of the designs does not only transpire through cuts and fabrics but also the carefully curated embellishments for each piece. The traditional kerongsang is replaced with rhinestone beadworks sewn to form a brooch-liked shape for a fresh aesthetic.
A myriad of colours is used for the collection, offering options for varying personal styles. From strong hues to pastels, tapestry laces and abstract woodgrained and painterly brocades.
Lavish fabrics are used appropriately to celebrate the Raya season, meticulously edited to ensure that the look achieves total perfection in all its details. Luxe brocades, satin organza, tafetta, charmeuse and are gathered and toiled to create sophisticated creations.
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