In collaboration with the Malaysian fashion label founded by creative director Izrin Ismail, Coach Malaysia unveils a unique collection of tote bags and t-shirts.

Coach unveils its latest collaboration, the Coach x INNAI collection, a fusion of heritage and modernity in partnership with the Malaysian fashion label founded by creative director Izrin Ismail. This unique collaboration marries the original artwork of INNAI with Coach’s iconic design language, resulting in a collection that encapsulates the essence of both brands—reimagining heritage with the expressive spirit of today.

At the heart of this collaboration lies an exploration of traditional Malaysian batik textile art through a contemporary lens featuring a collection of tote bags and t-shirts.

The collection showcases the iconic hibiscus flower motif, "Paradise Swirl", in a palette of sweet pastel shades — a signature touch of INNAI. This abstracted motif, inspired by the Eastern Malaysian coastline, pays homage to both INNAI’s roots and Coach’s legacy of craftsmanship, featuring a hand-crafted wax and dye technique that nods to tradition while embracing modernity.

The Coach x INNAI collection offers a curated selection of t-shirts and classic totes adorned with INNAI’s imaginative artwork, rendered in soft summer hues of beige, blue, and pink. Exclusively available at Coach locations across Malaysia and Singapore, this collaboration invites fashion enthusiasts to experience a harmonious blend of cultural heritage and contemporary design.

Immerse yourself in the allure of the Coach x INNAI collection and embark on a journey where tradition meets innovation, nostalgia meets modernity, and heritage is reimagined for today’s discerning fashion connoisseurs.

Coach x INNAI collection will be launching exclusively at all Coach retail stores in Malaysia from 26th April 2024 and online on https://malaysia.coach.com.

Credits
Text, concept and coordination: Calvin Chong (L'Officiel)
Photos: Izrin Ismail & Coach

Original article from L'OFFICIEL