There is a sense of purity in the air, as INNAI‘s Resort 2014 - Prints Charming embraces a fresh, calmer sensibility. Fashion’s serene, effortless lines usher in a newfound confidence. There’s a certain elegance that comes from clothes that feel familiar—like a kaftan, albeit finessed or spiked with the most uplifting sweet colours—powder pink, butter yellow, mint, icy blue and coral. 

As for the silhouette, flowy, sleek, feminine and effortless, says INNAI founder and managing director, Izrin Ismail. “Our dress-cuts will flawlessly set the tone for any exotic, or even close-to-home retreat. Most of the pieces in the collection work double-duty, either as a bikini cover or simply a dress on its own,” she explains.

“Perhaps the most thrilling aspect about the collection is the choice of colours—icy blue, powder pink, butter yellow, mint and coral. I’m currently into coral because of it's unique hue. This is where my initial inspiration came from, merely just choosing the colours,” Izrin notes.

No INNAI collection is complete without prints and patterns. This season, palms, scallops as well as a dash of abstract linear prints makes the outfits interesting. Trends may come and trends may go, but fun will never go out of style.

Targeted at the sophisticated and fashion savvy consumers who takes pride in dressing up, even while lounging by the pool or beach, INNAI Prints Charming runway pieces are available and sold exclusively at the INNAI boutique.