S T A R D U S T

On the runway at Kuala Lumpur Fashion Week 2018, the STARDUST collection by INNAI RED pays tribute to the heyday of the seventies – fun and sparkly yet with an understated elegance staying true to the brand’s aesthetics.

Creative Director Izrin Ismail delved into the wondrous archive of seventies fashion in taking inspiration for the collection. The decade that brought us flares, platforms and hippie-chic prints is the source of ideas till today reinterpreted and referenced in many ways. The time was right for INNAI RED to relook at these visionary looks with a fresh eye, presenting a collection that murmurs whimsical uniqueness.

As varied as the inspiration, STARDUST referenced 70s fashion in many genres and styles. Clearly evident are disco and boho-chic era, folk and ethnic, and safari and military styles. Styles were chosen to ensure adaptability to modern designs and the brand’s signature looks.

Keeping in line with the elegant style synonymous with INNAI RED, silhouettes are kept simple with a vintage twist. Floor skimming dresses, floral prints and luxe tailoring is how the 1970s is brought to 2018, to wear the 1970s trend now. Sweeping silhouettes in pastel colours and sweet floral prints teamed up with decadent details make one want to float from party to party. Standout pieces and design details are set to be wardrobe pleasers for any type of style. Bell-bottom pants, midi-length dresses, A-line skirts, high-neck tops, slinky blouses, bishop sleeves, big utilitarian pockets and high-waisted bottoms. Not forgetting glamorous evening wear that would have easily been worn by Bianca Jagger and Jerry Hall to Studio 54.

Fun pieces require fun colors. Colours of the unicorn and iridescence are standouts in STARDUST. Pantone’s 2018 Colour of the Year: Purple, is a popular choice throughout the collection. Shades of purple such as lavender, pink lavender, violet and magenta is used in the different styles married with soft pastels like ash rose, sky blue and peppermint for that subdued elegance effect. Gold highlights with high-octane finish fabrics add instant glam and luxe to the pieces. A collection paying tribute to the 70s is incomplete without prints but INNAI RED gives it a modern freshness. Pretty florals in sweet pastels with holographic and iridescent accents for that deliciously pop effect.

Fancy, luxurious fabrics make up the pieces in STARDUST. Iridescent sequined fabrics, holographic fabrics, silk, charmeuse, chiffon, jacquards are used to bring to life the inspired 70s spirit. Printed floral brocades with gold accents on solid fabric and organza gives the looks a special element of luxury. Glitz and sparkle that would appease any disco diva came courtesy of metallics, sequins, high waisted in unicorn-pastel colours. 

The INNAI RED Stardust collection is available and sold exclusively at the INNAI RED boutique.