This Hari Raya, move to a new beat with Innai Red’s collection for 2016; inspired by the Nouveau movement of modernising design, seeking to escape the eclectic historical styles that had previously been popular. Fusing feminine silhouettes with a contemporary attitude, this collection creates fresh interpretations of classic favourites. The result : a new elegance perfected.

Beautiful marriage of contradictions is visible in the aesthetic harmony of the pieces. Varied volumes, textures and details is set against feminine palette of colours. This fusion has always been part of the INNAI RED DNA but this season sees a stronger manifestation of the concept. Structured pieces get the feminine, sophisticated treatment with lush sweet lace, 3D beadings, flower embroidery and delicate fabrics.

Most of the collection are made of separates that work beautifully pieced together or even worn alone to create different outfits suiting various looks. This versatility guarantees maximum wear of each piece, beyond the Hari Raya season.

Innai Red’s mastery lies in the clever integration of design and superior fabrics. This collection sees the continuation of that expertise with the use of luxurious Italian silk brocades, floral jacquards, soft Chantilly lace, charmeuse satin, crepe, shantung silks and linen. Fabrics chosen are used and manipulated to bring the best out of the design and the beauty of its wearer.

Colours used throughout the collection was decided to complement the design and intricacies of each outfit, creating looks that are strong and cohesive. From sweet pastels to blush nudes and dark gemstone shades, the play of color is varied but well-thought of.

2016 marked the fifth anniversary of INNAI RED. To celebrate this milestone, the Hari Raya campaign showcases two of the hottest names in the entertainment industry; songstress Marsha Milan and actress Fouziah Gous. Both ladies not only posses great beauty and grace but also the perfect fit of the INNAI RED woman – a successful woman that lives the good life balancing work, family and themselves. Innai Red is also taking this opportunity to salute these women as they take on new chapters of their life.

INNAI RED Raya 2016 collection is made in a variety of colours truly making it an exclusive piece and sold exclusively at the INNAI RED boutique.