There is a sense of purity in the air, as INNAI‘s Resort—Prints Charming embraces a fresh, calmer sensibility. Fashion’s serene, effortless lines usher in a newfound confidence. There’s a certain elegance that comes from clothes that feel familiar—like a kaftan, albeit finessed or spiked with the most uplifting sweet colours—powder pink, butter yellow, mint, icy blue and coral.

Apart from kaftans, the collection presents other creations that are classic resort wear albeit with that signature INNAI touch. For instance, the ubiquitous resort wear staple, maxi dresses, tunics, sheath dresses give added variety to holiday dressing.

As for the silhouette, flowy, sleek, feminine and effortless, says INNAI founder and managing director, Izrin Ismail. “Our dress-cuts will flawlessly set the tone for any exotic, or even close-to-home retreat. Most of the pieces in the collection work double-duty, either as a bikini cover or simply a dress on its own,” she explains.

“Perhaps the most thrilling aspect about the collection is the choice of colours—icy blue, powder pink, butter yellow, mint and coral. I’m currently into coral because of it's unique hue. This is where my initial inspiration came from, merely just choosing the colours,” Izrin notes.

“These are the components of a typical “resort theme” collection that came together. The idea may not be something out of the ordinary, but how I interpret my designs and colours on fabric is something I spend my time on.
From mixing the dyes, drawing the prints on fabric and working the motifs’ placement signifies the innate creative essence of this collection”.

When it comes to fabric, soft ones such as satin silk, crepe de chine and chiffon are used to allow for better draping and lend a subtle, sensuous look thanks to the semi-sheer appearance of the materials. This collection focuses on one’s feminine appeal in a delicate and romantic manner.

No INNAI collection is complete without prints and patterns. This season, palms, scallops as well as a dash of abstract linear prints makes the outfits interesting. Trends may come and trends may go, but fun will never go out of style.

Targeted at the sophisticated and fashion savvy consumers who takes pride in dressing up, even while lounging by the pool or beach, INNAI Prints Charming runway pieces are available and sold exclusively at the INNAI boutique.