Since established in 2012, INNAI RED has celebrated the art of dressing up, with a directional approach to traditional evening wear. With designs that are found at the intersection of femininity and modern sophistication, INNAI RED delivers a trend-led aesthetic influenced by couture

Izrin Ismail has built INNAI RED as a brand, a vision of feminine desires and artful silhouettes that have defied trends and have inspired many modern Malaysian women into wearing INNAI RED designs for almost a decade.

"Growing the label over the years, I have seen it go from strength to strength. I'm evolving as a Creative Director and I'm excited to show our devoted followers where we are taking the label."

Forever inspired by love of the arts, every collection is a celebration of traditional artisanal techniques, craftsmanship and quality of design.

With four collections annually, INNAI RED continues to create a look that is singularly feminine with luxurious fabrications, beautiful prints, and unique silhouettes. The INNAI RED women is constantly surrounding herself with beautiful things. She is forever on the go. Effortless; in the moment but never flustered. Chic at heart and always remains confident. Unafaraid to stand out; she is elegant but never ostentatious.