This Chinese New Year INNAI RED reflects on the
vibrant beauty and bustling energy of
Kuala Lumpur's Chinatown. One of the city's
most authentic destinations, it is home to unique
merchants and residents that are aesthetically
exciting and bold, abstractly manifested in the
collection. The festive campaign paid homage to
its inspiration with shots taken around Chinatown,
subliminally saluting its inhabitants
and their surroundings.

INNAI RED's Chinatown collections consist of
feminine, elegant, nostalgic oriental elements with
fine modern tailoring. It's a symphony of
traditional chinoiserie motifs and rich ornamental
fabrics set against this season's vivid colour palette.

Recent times has seen us readjusting our
celebrations behaviour; home-based
get-togethers with intimate groups
are the growing norm. Regardless, the festive
spirits are kept alive with our traditions
and appearances. This insight was incorporated
when designing the collection resulting in pieces
that are practical and stylish.