INNAI RED | CHINTA RAYA

 

This Hari Raya, INNAI RED looked back into the
glamorous era of Studio Jalan Ampas
and its heroines Saloma, Mariani and Normadiah
giving iconic ensembles a romanticised 
modern take. CHINTA RAYA invites women to explore
a fresh, modern style of traditional dressing
yet looking festive and elegant.
 
Attention was paid to ensure that the collection
offers comfort, versatility and mileage giving many
opportunities for wear and personal styling. Pieces are
more relaxed and can be styled as complete
traditional outfit or worn as separates to be
paired with everyday looks.

The collection channels optimism and delight 
for Raya. Keeping it classy and stylish with
clean lines, minimal fuss and chic details.

Launching | 3 February | Noon